| Home--News Bottled Krishna: Farmers Fume at Allotment of Drinking Water to Coke 
 by Madhavi Tata
 Outlook India
 May 3, 
            2010 
            
            Water War
 
 
              It’s farmers vs Coca Cola again, this time in Guntur district of Andhra 
            Pradesh. Even as several villages in the area grapple with acute drinking 
            water shortage and farmers seek better irrigation facilities, the 
            government has allotted 2,150 cubic metre or 21.5 lakh litres of water 
            from the river Krishna per day to M/s Hindustan Coca Cola Beverages 
            Pvt Ltd at its plant in Atmakuru village. The government order (GO 
            Ms. No. 26), issued on March 26, 2010, has triggered protests by farmer 
            bodies. The CPI, CPI(M) and the Telugu Desam Party say the state government 
            is compromising the farmers’ right to water by giving it to a beverage 
            company. 
            
            Coca Cola, which has been operating in Atmakuru for over a decade 
            now, earlier relied on groundwater for its operations. It sought permission 
            to use water from the Krishna Water Main Canal in December 2007. Permission 
            now granted, it has left locals fuming. According to the GO, Coca 
            Cola can use the 2,150 cu m a day for 10 years. The annual outflow 
            of water will be 0.02 tmc (thousand million cubic feet). The firm 
            will lay its own pipeline and water meter, and will be charged industrial 
            rates (Rs 4,500 per million gallon). The Krishna Water Main canal 
            is part of the Buckingham canal, which is specifically meant to meet 
            irrigation and drinking water requirements in Prakasam and Guntur 
            districts. 
            
            According to agricultural experts, 1 tmc of water can irrigate about 
            10,000 acres per annum. Therefore 0.02 tmc can irrigate 200 acres 
            per annum. This is the first time a beverage company is being allowed 
            to draw water from a canal specifically meant for irrigation and drinking. 
            However, both principal secretary, irrigation, S.K. Joshi, and the 
            Hindustan Coca Cola spokesperson term the quantity of water as negligible. 
            Joshi says the allotment of water will not affect the upper and lower 
            riparian rights along the canal. “Besides,” he adds, “the firm will 
            not be allowed to draw water for three months during the closure of 
            the canal.” 
            
            Farmers, however, are unwilling to buy the “negligible” explanation. 
            “If, as they say, the quantity is so less, why is Coca Cola so eager 
            to lay a pipeline at its own cost,” asks cpi’s Guntur district secretary, 
            Muppala Nageswara Rao, who staged a protest outside the Coca Cola 
            plant earlier this month along with farmers. “About 15 villages around 
            the Coca Cola factory have been seeking potable water from the government 
            under the protected drinking water scheme but to no avail. Places 
            like Atmakuru, Revendrapadu, Pedavadlapudi, Chinnavadlapudi, Ippatam, 
            Tadepalli, Duggirala and Tenali (rural) are struggling with water 
            shortage. Giving all these people the short shrift, the government 
            has issued this GO. Does the government want its rural poor to drink 
            beverages sold by Coke?” 
            
            TDP MLAs from Guntur P. Pulla Rao and D. Narendra Kumar wonder why 
            the government is being so generous to Coca Cola which “does business 
            in selling water and beverages whose quality itself has been suspect 
            for long”. Kumar says the GO has set a dangerous precedent that threatens 
            the water security of farmers and others. “If Coca Cola wanted only 
            a ‘small quantity’ of water, why couldn’t it ask the Mangalagiri municipality 
            (which would have refused a higher volume)? Moreover, the company 
            might even draw more than the allotted 0.02 tmc. If it draws 1 or 
            2 tmc, is there any authority to oversee this?” asks Kumar. 
            
            Pulla Rao says it’s astonishing that the government could favour a 
            company that has faced legal suits in Kerala. “As an industry, it 
            won’t even serve the people like, say, a power unit would. We demand 
            that the GO be withdrawn immediately,” he says. TDP chief Chandrababu 
            Naidu also spoke out against the move at a farmers’ protest rally 
            on Prakasam barrage. “Is there surplus water in the Krishna delta?” 
            he asked. “The state is supplying canal water to a commercial enterprise 
            which sells it right back to the people in the form of mineral water 
            and soft drinks at higher prices.” 
            
            The company’s use of groundwater till now, farmers in the area suspect, 
            has led to a fall in water tables and affected soil fertility. J. 
            Hanumantha Rao, a small farmer in Pedavadlapudi, says his crop of 
            corn has been affected badly over the last three years. “My yield 
            has fallen by 30 per cent. The plants, which are supposed to stand 
            for 120 days or so, now attain fruition in 80 days’ time. The size 
            and quality of the corn has been affected as a result,” he says. Bhavana 
            Srinivasa Rao, secretary, Guntur District Rythu Sangam, says that 
            soil salinity has increased in the last five years. “We strongly feel 
            that the company is dumping untreated waste water into the ground 
            and is overshooting its permissible limit of groundwater drawal,” 
            says Rao. Other farmers in Pedavadlapudi and Atmakuru—A. Radhakrishna, 
            J. Sambasiva Rao, B. Venkateswara Rao—complain of similar things. 
            “A white sheen is seen on our crop of lady’s finger and even the soil. 
            This is a sure pointer to pollution of groundwater,” says Venkateswara 
            Rao. 
            
            Many people in this village say the drinking water is really bad. 
            “We all buy water for cooking and drinking from a drinking water project 
            run by Naandi Foundation,” says Srinivasa Rao. What the villagers 
            don’t know, however, is that Coca Cola runs this community water initiative 
            along with Naandi in two villages of Guntur district. 
            
            There have been murmurs even within the Congress against the canal 
            water being supplied to Coca Cola. Deputy speaker Nadendla Manohar 
            has said it was incorrect to allow Coca Cola to draw Krishna water 
            from the canal and has spoken out against industry minister Kanna 
            Lakshminarayana’s decision. 
            
            Meanwhile, Deepak Jolly, vice president (public affairs and communications), 
            Coca Cola, protests against the “misinformation” campaign by some 
            political parties. “It has been Coca Cola’s policy to combine usage 
            of ground and surface water. Coca Cola is a respected company which 
            operates as per the laws of the land. We do a lot of CSR in AP. Coca 
            Cola is one of the largest buyers of mangoes from farmers for Maaza,” 
            says Jolly. What would he rather have? If they can’t have water, let 
            them have Coke, aye?AP has allotted 21.5 lakh litres of water per day from the Krishna 
                Water Main Canal to the Coca Cola plant at Atmakuru, GunturThe canal water is specifically meant for drinking and irrigationThe water has been promised for 10 years at Rs 4,500/mn gallon FAIR USE NOTICE.  This document contains copyrighted material whose use has not been specifically authorized by the copyright owner. India Resource Center is making this article available in our efforts to advance the understanding of corporate accountability, human rights, labor rights, social and environmental justice issues. We believe that this constitutes a 'fair use' of the copyrighted material as provided for in section 107 of the U.S. Copyright Law. If you wish to use this copyrighted material for purposes of your own that go beyond 'fair use,' you must obtain permission from the copyright owner. |