| Home--News Cola Giants Criticised Amid India Water Crisis 
 Rupam Jain Nair
 Agence France-Presse
 April 21, 2010 
            
            NEW DELHI (AFP) – A pollution fine for Coca-Cola and an order for 
            PepsiCo to cut water use at factories in India have highlighted an 
            intensifying conflict between big business and farmers over natural 
            resources. 
            
            Last month, a report commissioned by the southern state of Kerala 
            ordered Coca-Cola to pay 47 million dollars in compensation for polluting 
            agricultural land and extracting too much groundwater at a bottling 
            plant. 
            
            A similar report submitted at the same time instructed PepsiCo to 
            cut groundwater use by two-thirds at its plant also in Kerala's Palakkad 
            district. 
            
            The twin investigations were ordered by the Kerala government after 
            years of protests by farmers who say industrial projects like those 
            run by the soft drinks giants leave just a small fraction of water 
            for irrigating fields. 
            
            "Operating water-guzzling bottling plants in drought-hit areas where 
            farmers do not have access to water is highly unethical and criminal," 
            said R. Ajayan, who is spearheading the campaign in Kerala. 
            
            A report by the World Bank released in March said about 60 percent 
            of aquifers in India would be in a critical condition within 15 years 
            if the trend of indiscriminate exploitation of ground water continued. 
            
            Farmers in Kerala close to the Coca-Cola plant, which was only open 
            between 1999 and 2004, say the water table dropped drastically and 
            a sludge containing toxic chemicals dumped by the unit seeped into 
            their soil making it infertile. 
            
            Similar accusations have been levelled against Coca-Cola by farmers 
            near bottling plants in the town of Varanasi and on the outskirts 
            of the desert city Jaipur. 
            
            "They have ruined our fields completely. We wait and wait for water 
            and what we extract is not even worth feeding the cattle," said Raghav 
            Govind, a farmer living near the Varanasi plant. 
            
            Coca-Cola closed its plant in Kerala after months of angry protests 
            -- led by the state's powerful Communist and anti-American politicians. 
            
            Environmentalists say future clashes between farmers and industry 
            will become increasingly fraught due to government failure to regulate 
            the use of water, with the country's annual consumption expected to 
            almost double by 2050. 
            
            Water shortages are one of the biggest issues restricting new towns 
            planned outside fast-growing cities such as the capital New Delhi. 
            
            "Fights over water will worsen if India does not define a clear policy 
            on sharing," said Ashima Roychoudhari, an environmentalist working 
            for the government in New Delhi. 
            
            "There has to be a point where we have to start prioritising and rationing 
            water to stop wastage and prevent conflicts." 
            
            Farmers who are against industries such as the bottling plants say 
            their opposition will not end until their demands are met. 
            
            "We will not allow factories to take water when communities do not 
            have enough water to sustain their lives. Agriculture is more important 
            than making a fizzy drink," said Nandlal Master, a community organiser 
            in Varanasi. 
            
            Both companies deny all the allegations, which many observers see 
            as politically motivated. 
            
            "Based on scientific evaluation, our Palakkad plant operations have 
            not been shown to be the cause of local watershed issues," Coca-Cola 
            said in a statement about its closed unit. 
            
            PepsiCo said its plant was a model factory and one of the most water 
            efficient examples of its type. 
            
            "Through innovative recycling and recharging techniques, the plant 
            has been able to save about 200 million litres of water in the last 
            four years and has also brought down the water usage by 60 percent," 
            it said. 
            
            Kerala's minister for water, N.K Premchandran, who heads the panel 
            that issued the damning reports, vowed to pressure the conmpanies 
            to act -- though the fines are not legally binding as they have not 
            been imposed by the courts. 
            
            "In the case of Coca-Cola, they will have to allocate compensation 
            to the farmers, and PepsiCo should install water meters at their bottling 
            plant to check their daily consumption," he said. 
            
            "Granting agricultural land for the Coca-Cola plant was a mistake. 
            At that point we did not want to miss the industrialisation bus, but 
            now we have to protect the environment," he told AFP. 
            
            Premchandran said the government would not order the PepsiCo plant 
            to shut down as it employed more than 3,500 people. 
            
            Experts focusing on industrial policy and foreign investment said 
            Indian states often create the problem by hosting lavish trade fairs 
            to attract big companies and offering them concessions to set up businesses. 
            
            "It is not the multinational company that decides to open a unit near 
            a farm. The government allocates them land," said a senior official 
            at the Federation of Indian Chambers of Commerce and Industry who 
            declined to be named.
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