Court Orders Coke and Pepsi to State Pesticide Levels on Label
NEW DELHI, OCTOBER 21: The Centre is still debating the standards
for aerated drinks but the Rajasthan High Court has stepped in with
an unprecedented order. Under this, Pepsico and Coca Cola India have
to specify in their labels not just the composition and contents of
their beverages but also the presence of pesticides and chemicals,
if any. And this, with immediate effect.
The 19-page order was delivered earlier this month by a division bench
comprising Chief Justice Anil Dev Singh and K S Rathore on a PIL filed
by a Jaipur-based social worker Santosh Mittal.
Both Pepsi and Coke, when contacted by The Indian Express, said they
had not received the order yet.
The PIL had asked that manufacturers ought to make a "complete and
full disclosure" of composition and content of their products so that
consumers can make an informed choice in selection, purchase and consumption.
To that effect, the court invoked Article 19 (1)(a) of the Constitution
(freedom of speech and expression, which includes right to aquire
information) and Article 21 which upholds right to life.
The companies in their replies argued that Prevention of Food Adulteration
(PFA) rules do not envisage total exclusion of pesticides from beverages
and soft drinks. It is the water they use that contains pesticide.
How can they be held responsible? And in what way does the consumer
gain by this knowledge, they asked.
"The argument does not appeal to us,'' the HC order said. "In so far
as water is concerned, it is a necessity as no one can survive without
it. As regards beverages, they are products of trade and commerce.
They are sold for a price. One can survive without carbonated beverages
and soft drinks, but none can survive without water. Once a person
pays for a commercial product, it must be totally safe." The companies
also argued that if a disclosure like this is made, there would be
panic in the market and that would affect business. "The contention
cannot be a ground to give go by to Articles 19 and 21 of the Constitution
for the sake of business of the manufacturers. Commercial interests
are subservient to the fundamental rights. The manufacturers cannot
be allowed to keep the contents of the carbonated beverages and soft
drinks under a veil of secrecy."
In their application, the companies quoted an expert from an institute
in Mysore saying that maladies like cancer manifest only after "hundreds
of years of exposure." The judgment ridiculed this claim saying that
the expert had also referred to Ayurvedic preparations and even tea
and coffee being lethal in the long run if consumed in "large quantities."
Therefore "unless the bottle or the container mentions the composition
of the carbonated beverages or soft drinks, including presence of
pesticide... it will not be possible for the consumers to assess and
form an informed opinion as to whether they should buy and consume
the same and to what extent."
The order says that it is not up to the Court to specify the quantity
but at least the consumer should be given the "entire information
for exercising informed choice" as it is their "fundamental right"
to full disclosure.
When contacted, the PepsiCo spokesperson said: "Our products conform
and will conform with the highest national and international standards
to ensure consumer safety. This includes the recent standards prescribed
by the Health Ministry which are in line with the most stringent standards
in the world including the EU. We have applied for the recent High
Court order and have not received it as yet. On receipt of the order,
we will examine the contents and decide on the course of action."
FAIR USE NOTICE. This document contains copyrighted material whose use has not been specifically authorized by the copyright owner. India Resource Center is making this article available in our efforts to advance the understanding of corporate accountability, human rights, labor rights, social and environmental justice issues. We believe that this constitutes a 'fair use' of the copyrighted material as provided for in section 107 of the U.S. Copyright Law. If you wish to use this copyrighted material for purposes of your own that go beyond 'fair use,' you must obtain permission from the copyright owner.